Discount Retailers - The 4x4 Foodie Fashion Phenomenon

| Comments (2)

It would appear, according to Jay Rayner's recent article in the Guardian, that you can't move in the Aldi car park for Chelsea Tractors whose owners are hooked on discount foods. Seems we can save big money by adopting a "mix and match" approach to our weekly food shop.
If this trend continues and we see a shift of Waitrose aficionados stocking up on budget priced central European brands how does this affect our recruitment clients and candidates and what are the opportunities?

If, as suggested, the discount retailers increase market share it will have a knock on effect on the supply base. At Focus Management we are already working with a range of food manufacturing clients who deal with these emerging retailers and we are starting to see requests for candidates coming through to fill key roles as the sector matures. This applies equally to our Carrus graduate recruitment side as well as our Check On division who specialise in development chefs.

Could it be a credit crunch munch bunch panic move or a permanent trend? I will be watching the sector with interest and would appreciate any views of how our readers see things developing.

2 Comments

Aldi is canny with its product selection, which is why it's survived where Kwik-Save didn't.

Problem with these 'best-kept secrets' is when too many people find out about them ....

Craig,

Is Aldi a best kept secret? Their sales certainly seem to be increasing and surely more sales will improve the discounst they can offer?

Not sure you need to worry!

Leave a comment