Every time he ate a Yorkie he would curse that Nestle had reduced the number of chunks. He was right of course, there used to be 7 and they reduced it to 6. Every consumption of a Crunchie was analysed to the enth degree. I can't repeat what he said when he saw a Curley Wurley in a newsagents but it went along the lines of going to see Cadbury's in person to find out who was responsible.
I now switch off to such rants and raves but unfortunately, he could have hit on something. What do we see in the press today, but proof that branded goods are being packaged differently.
In short, your Pampers nappies or Birdseye peas look the same but you are actually getting less for your money. The National Consumer Council are on the case and feel that we are having the wool pulled over our eyes.
Billy Connelly once said his radio in the kitchen was covered in muesli because he rants so much when the news is on he is always spitting his breakfast out. I must say my paper is now splattered in Ben Shaw's Dandelion & Burdoch (a must for a Monday lunch time) because I am so enraged.
So, firstly, an apology to my husband who is not a consumer anorak but indeed a diligent shopper with an eye for detail. Secondly, where will it all end? Global macro-economic problems are one thing, but taking three cans of Strongbow out of a box of 18 and charging the same is something else entirely.
We complain that the food industry isn't taking enough responsibility over the health and wellness debate but when they reduce portion size they are being underhanded and cheating us. Aren't we fickle ?