Easter Eggs are going Green!
Remember how you had to fight your way through plastic to get into that longed for Easter egg when you were a kid? Well Nestlé has now decided to remove the plastic packaging from 20 million of its products in the run-up to Easter in a major move by the Swiss food giant moves to reduce its environmental impact.
Nestlé says the move to replace the plastic casings around Easter eggs with cardboard will eliminate 700 tonnes of waste and bring about a 30% reduction in the weight of packaging for the products affected. The move covers major brands including Kit-Kat and Aero.
Meanwhile supermarket giants Waitrose, along with Lidl, would do well to take a leaf out of Nestle's book after having been exposed as the worst offenders when it comes to product packaging.
Almost 40% of the packaging found in a typical shopping basket at supermarket retailers cannot be easily recycled, said the Local Government Association (LGA), which wants stores to help pay for recycling services and reduce the £1.8bn councils will spend in landfill tax on rubbish sites up to 2011.
Not only does all of this unnecessary packaging cause damage to the environment, it increases the price of our weekly shopping basket.
How can we as a nation overcome this environmental problem? There are golden opportunities out there for packaging professionals to create recyclable products. Should we be putting more pressure on them to come up with innovative ideas?
Nestlé says the move to replace the plastic casings around Easter eggs with cardboard will eliminate 700 tonnes of waste and bring about a 30% reduction in the weight of packaging for the products affected. The move covers major brands including Kit-Kat and Aero.
Meanwhile supermarket giants Waitrose, along with Lidl, would do well to take a leaf out of Nestle's book after having been exposed as the worst offenders when it comes to product packaging.
Almost 40% of the packaging found in a typical shopping basket at supermarket retailers cannot be easily recycled, said the Local Government Association (LGA), which wants stores to help pay for recycling services and reduce the £1.8bn councils will spend in landfill tax on rubbish sites up to 2011.
Not only does all of this unnecessary packaging cause damage to the environment, it increases the price of our weekly shopping basket.
How can we as a nation overcome this environmental problem? There are golden opportunities out there for packaging professionals to create recyclable products. Should we be putting more pressure on them to come up with innovative ideas?
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