McDonald's was top recession-busting performer in 2009

By Food Job Blogger on 25 January 2010 | Comments 0

Recent statistics have revealed that the top UK market performers of 2009 were fast-food giants McDonald's, demonstrating that the food and drink industry really is leading the way when it comes to beating the recession.

McDonald's managed to achieve record breaking sales last year, with figures for like-for-like sales coming in at 11% more than the previous year. They also managed to attract 7.5% more customers. McDonald's bosses believe 2009 was so successful for the company due to consumers need for good food at recession-busting value prices. This is shown in the popularity of particular products at McDonalds, with more customers preferring the 'saver menu' as well as the 'little tasters' value offer.

Expansion and new food jobs
Due to last year's resounding success, which saw the company create approximately 6,000 new food jobs due to the opening of new outlets, McDonald's are reportedly planning even more expansion for 2010. Ten to fifteen new outlets are currently in the pipeline, and will mean there will be a further 5,000 food job opportunities opening up.

McDonald's UK not only managed to outperform all other UK retailers, but they also managed to outdo the global McDonald's group. However, overall group income is currently up 6% from last year.

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