Will Kraft cut or create food jobs at Cadbury?
Despite extremely worrying reports and speculation that US company Kraft Foods would cut thousands of food jobs once the Cadbury takeover deal was complete, it has now been revealed that Kraft wants to create more UK food jobs in the future. After re-assessing the situation at Cadbury, representatives from the US food giant have reportedly said that in the medium to long-term, they are actually planning to create more jobs for workers in the UK.
As Kraft's operational strategies are very different to those of Cadbury, these new jobs are expected to be created in the fields of marketing and investment in order to enact a smooth transition. However, if Kraft are to believed as to their intentions for the British company, there may be opportunities for skilled food workers in other fields as Kraft expands into new ventures rather than the 'asset stripping' that many believed would happen as a consequence of the acquisition.
Some commentators believe that Kraft may be simply providing both the government and the press with this reassurance in order to improve opinion of the multi-million pound takeover deal. If created, these new food jobs will provide a definite boost to the UK employment market and the economy, so all fingers are crossed that Kraft follow through on their promises.
As Kraft's operational strategies are very different to those of Cadbury, these new jobs are expected to be created in the fields of marketing and investment in order to enact a smooth transition. However, if Kraft are to believed as to their intentions for the British company, there may be opportunities for skilled food workers in other fields as Kraft expands into new ventures rather than the 'asset stripping' that many believed would happen as a consequence of the acquisition.
Some commentators believe that Kraft may be simply providing both the government and the press with this reassurance in order to improve opinion of the multi-million pound takeover deal. If created, these new food jobs will provide a definite boost to the UK employment market and the economy, so all fingers are crossed that Kraft follow through on their promises.
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