Krispy Kreme expands UK business, creating 600 new food jobs in the process
US doughnut company Krispy Kreme is already doing well in the UK food market, but the latest reports say that the chain is planning a landmark £24 million expansion. This move would not only double the size of the UK branch of Krispy Kreme, but it would also create 600 new food jobs for British workers.
Over the next five years, Krispy Kreme plan to open around 40 new outlets around the UK. The first of these will be located in Bristol, opening in August this year. Further expansion plans involve stocking some of its key products in approximately 180 Tesco stores, effectively doubling its presence amongst UK consumers.
There has been some controversy over Krispy Kreme's plans, mainly due to the unhealthiness of the products they sell. Some of their sweet confectionary products have been called 'heart attacks with a hole' by health campaign groups back in the US, but profit outlooks for the company remain positive despite this criticism.
Profit figures weren't so good last year, however, as the UK branch of the company suffered a £500,000 loss during 2009. Despite this, Krispy Kreme bosses remain positive and early forecasts predict their latest expansion plans may see the company net nearly £1 million in profits in 2010.
Over the next five years, Krispy Kreme plan to open around 40 new outlets around the UK. The first of these will be located in Bristol, opening in August this year. Further expansion plans involve stocking some of its key products in approximately 180 Tesco stores, effectively doubling its presence amongst UK consumers.
There has been some controversy over Krispy Kreme's plans, mainly due to the unhealthiness of the products they sell. Some of their sweet confectionary products have been called 'heart attacks with a hole' by health campaign groups back in the US, but profit outlooks for the company remain positive despite this criticism.
Profit figures weren't so good last year, however, as the UK branch of the company suffered a £500,000 loss during 2009. Despite this, Krispy Kreme bosses remain positive and early forecasts predict their latest expansion plans may see the company net nearly £1 million in profits in 2010.
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