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Health food specialists Holland & Barrett have launched a search to find at least 500 new products to add to their festive range for Christmas 2010. The company - along with another health food retailer Julian Graves - are putting on a special event in Coventry next month, inviting all speciality food manufacturers to participate.

The event will help Holland & Barrett source new and exciting products to be sold at their 900 outlets in the UK and Ireland. They have space for 500 innovative new products, and they are hoping to find them during their Coventry competition. Director of Marketing for NBTY (the group who owns Holland & Barrett and Julian Graves amongst others, employing hundreds of people in food jobs) explains how the search will be carried out and new products implemented:

"No supplier is too big or small, and there is potential for all types of product. The team is tasked to list as many new products as possible over the coming months and we pledge full in-store marketing support to enhance success."

Any food manufacturers wanting to submit their products to the competition should head over to Coventry's Ricoh Arena on Thursday 13th May.