Kraft goes back on promises to save Cadbury food jobs
Following the controversial and high-profile takeover of British institution Cadbury, Kraft Foods offered reassurance that UK food jobs would not be too badly affected. However, the controversy is still ongoing, as the company has angered MPs and the food industry by shutting down a factory in Bristol, cutting 400 food jobs in the process.
The £11 billion 'hostile' takeover of Cadbury was contentious enough, but this latest move seems to have completely marred the deal. MPs say the decision to close down the Bristol factory and shift production to Poland is irresponsible and will destroy public trust in the company. They believe that the pledge Kraft made just days after the takeover was a 'cynical ploy' to win public approval and to push the deal through, and that going back on their promises will seriously damage the company's reputation in the UK.
This isn't the end to the story, however. MPs are currently pushing for Kraft's chief executives to meet with union representative in an attempt to reassure employees as to their long term future and job security. In this way, it is hoped that public and professional trust can be restored.
The £11 billion 'hostile' takeover of Cadbury was contentious enough, but this latest move seems to have completely marred the deal. MPs say the decision to close down the Bristol factory and shift production to Poland is irresponsible and will destroy public trust in the company. They believe that the pledge Kraft made just days after the takeover was a 'cynical ploy' to win public approval and to push the deal through, and that going back on their promises will seriously damage the company's reputation in the UK.
This isn't the end to the story, however. MPs are currently pushing for Kraft's chief executives to meet with union representative in an attempt to reassure employees as to their long term future and job security. In this way, it is hoped that public and professional trust can be restored.
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