Upcoming World Cup could be good news for food retailers
According to market research experts, the 2010 World Cup could mean good news for more than just football fans. As the nation gets behind the England team, it is also expected that they will support British retailers by buying related merchandise and food and drink products.
The retail industry as a whole is expected to make around £1.5 billion throughout this summer's tournament, with the food sector predicted to be one of the biggest success stories.
Tesco is a key example of this; the chain has been named the 'official' supermarket for the 2010 World Cup, and they are stocking up on a number of top-selling products. As well as England merchandise such as flags, footballs and even televisions; the supermarket is gearing up to promote their special range of football-shaped sandwiches and St George's pizzas amongst other patriotic items.
The supermarket is also expecting sales in all of their Tesco Express stores to soar, especially in the days and hours before England matches as fans stock up on match-party essentials.
Overall, the boost food retailers will receive from this year's World Cup is expected to generate much-needed profits and create thousands of new food jobs, as well as rejuvenating the high street after the destructive effects of the economic recession.
The retail industry as a whole is expected to make around £1.5 billion throughout this summer's tournament, with the food sector predicted to be one of the biggest success stories.
Tesco is a key example of this; the chain has been named the 'official' supermarket for the 2010 World Cup, and they are stocking up on a number of top-selling products. As well as England merchandise such as flags, footballs and even televisions; the supermarket is gearing up to promote their special range of football-shaped sandwiches and St George's pizzas amongst other patriotic items.
The supermarket is also expecting sales in all of their Tesco Express stores to soar, especially in the days and hours before England matches as fans stock up on match-party essentials.
Overall, the boost food retailers will receive from this year's World Cup is expected to generate much-needed profits and create thousands of new food jobs, as well as rejuvenating the high street after the destructive effects of the economic recession.
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