Bernard Matthews to finally go free-range
Turkey products manufacturer Bernard Matthews has often been in the news, but for all the wrong reasons. The company has been involved in all sorts of scandals, from a high-profile court case over animal cruelty to an outbreak of bird flu, massive financial losses and a public dressing-down from celebrity chef Jamie Oliver.
However, the first tentative signs of a positive change in the Bernard Matthews ethos are now starting to emerge, as the brand is moving away from high-processed Turkey Twizzlers and Golden Drummers - often labelled 'everything that is wrong with the food manufacturing industry' in the past - to a more free-range approach.
Even though morally-dubious figurehead has stepped down from the chief food job position within the company, Bernard Matthews as a brand is launching a reinvention - meeting customer demands for free-range turkey products. But is it all just a money-making front? Apparently, only 7.5 percent of turkeys will actually be free-range, with just one percent more adhering to the most basic RSPCA standards.
This has led to demands from the Compassion in World Farming campaign group to force poultry companies like Bernard Matthews to tell customers about the living conditions of their birds.
What do you think? Are Bernard Matthews a food company you can trust? Feel free to leave your thoughts.
However, the first tentative signs of a positive change in the Bernard Matthews ethos are now starting to emerge, as the brand is moving away from high-processed Turkey Twizzlers and Golden Drummers - often labelled 'everything that is wrong with the food manufacturing industry' in the past - to a more free-range approach.
Even though morally-dubious figurehead has stepped down from the chief food job position within the company, Bernard Matthews as a brand is launching a reinvention - meeting customer demands for free-range turkey products. But is it all just a money-making front? Apparently, only 7.5 percent of turkeys will actually be free-range, with just one percent more adhering to the most basic RSPCA standards.
This has led to demands from the Compassion in World Farming campaign group to force poultry companies like Bernard Matthews to tell customers about the living conditions of their birds.
What do you think? Are Bernard Matthews a food company you can trust? Feel free to leave your thoughts.
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