Fruitapeel turns around Welsh SunJuice factory; food jobs to be reinstated
Just months after acquiring failed fruit juice factory SunJuice in South Wales, Fruitapeel has managed to increase turnover at the facility and reinstate a number of food jobs.
Fruit juice and sauces company Fruitapeel acquired the Llantrisant factory six months ago, after the former owners Sunjuice went into administration. In just a short amount of time, Fruitapeel managed to land a lucrative contract supplying Iceland's 500 UK outlets with approximately 14 million litres of juice per year.
The company now expects turnover at the factory to exceed £12m in 2010. Managing director of Fruitapeel, Terry Haigh, has given his explanation for the increase in turnover, saying:
Expansion plans and new food jobs
The growing demand for fruit juice and the success of the Llantrisant facility has meant that Fruitapeel have not only been able to reinstate nearly half of the 100 jobs lost after the Sunjuice factory collapsed. The company is also planning to create 12 new food jobs ahead of a new product launch for Iceland, a children's produce called Funjuice.
Fruit juice and sauces company Fruitapeel acquired the Llantrisant factory six months ago, after the former owners Sunjuice went into administration. In just a short amount of time, Fruitapeel managed to land a lucrative contract supplying Iceland's 500 UK outlets with approximately 14 million litres of juice per year.
The company now expects turnover at the factory to exceed £12m in 2010. Managing director of Fruitapeel, Terry Haigh, has given his explanation for the increase in turnover, saying:
"With the demise of SunJuice, suppliers here shrank. 15m litres of juice production has gone out of the UK and into EU suppliers. We are coming back into a marketplace that needed another home producer."
Expansion plans and new food jobs
The growing demand for fruit juice and the success of the Llantrisant facility has meant that Fruitapeel have not only been able to reinstate nearly half of the 100 jobs lost after the Sunjuice factory collapsed. The company is also planning to create 12 new food jobs ahead of a new product launch for Iceland, a children's produce called Funjuice.
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