Morrisons plans online business strategy
One of the UK's largest supermarket chains, Morrisons, is planning to join established rivals Tesco and Asda in the internet food shopping market by launching a new online grocery store.
In his first major presentation for the company, Morrisons new CEO Dalton Philips announced his intention to seize opportunities available in the online market and grow the business. His full plans will be revealed on Thursday (9th September).
Philips' first actions after taking over from former CEO Marc Bolland included recruiting Richard Hodgson from Waitrose as the new commercial director for the company. In addition to expanding into the online market, Philips' is expected to announce development in Morrisons' small stores and in its non-food offering. Experts have also suggested that Morrisons may add to their food processing and food manufacturing portfolio.
Tesco currently dominates the £5 billion online grocery market, with Asda coming a close second. Morrisons will join both Sainsbury's and Waitrose, who also offer grocery delivery services, although industry experts claim the online market has not yet reached profitability. The warning from those in market analysis food jobs, however, is that those supermarkets who fail to compete in the online arena may start to lose customers.
In his first major presentation for the company, Morrisons new CEO Dalton Philips announced his intention to seize opportunities available in the online market and grow the business. His full plans will be revealed on Thursday (9th September).
Philips' first actions after taking over from former CEO Marc Bolland included recruiting Richard Hodgson from Waitrose as the new commercial director for the company. In addition to expanding into the online market, Philips' is expected to announce development in Morrisons' small stores and in its non-food offering. Experts have also suggested that Morrisons may add to their food processing and food manufacturing portfolio.
Tesco currently dominates the £5 billion online grocery market, with Asda coming a close second. Morrisons will join both Sainsbury's and Waitrose, who also offer grocery delivery services, although industry experts claim the online market has not yet reached profitability. The warning from those in market analysis food jobs, however, is that those supermarkets who fail to compete in the online arena may start to lose customers.
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