Sainsbury's sales boost results in 2,500 new food jobs, more seasonal jobs to come
After reporting impressive sales growth far ahead of its rival supermarkets, Sainsbury's is on course to beat profit forecasts for the next twelve months and create hundreds if not thousands of new food jobs.
Sainsbury's posted a 2.1 per cent sales increase for the last 16 weeks, which dwarfs main rival Tesco's 0.4 per cent reported rise. This impressive performance has been attributed to the company's drive to increase floor space, resulting in seven new superstores and 12 convenience outlets being opened up and as many as 2,500 new food jobs being created.
The results for the last quarter also showed that online grocery sales were up 25 per cent and that non-food sales increased up to three times as much as food sales (chiefly thanks to Sainsbury's Tu clothing range).
On the back of this success, Sainsbury's has launched a number of new initiatives. As well as the re-launch of the supermarket's premium 'Taste the Difference' range, the company has also introduced around 200 new or revamped Christmas lines.
To cope with the increased customer demand over the festive period, Sainsbury's has also announced that they will be creating up to 14,100 seasonal food jobs. This is just a small part of the bigger picture for Sainsbury's HR teams, as ambitious expansion plans mean that around 3,500 people will need to be recruited by spring 2011.
Sainsbury's posted a 2.1 per cent sales increase for the last 16 weeks, which dwarfs main rival Tesco's 0.4 per cent reported rise. This impressive performance has been attributed to the company's drive to increase floor space, resulting in seven new superstores and 12 convenience outlets being opened up and as many as 2,500 new food jobs being created.
The results for the last quarter also showed that online grocery sales were up 25 per cent and that non-food sales increased up to three times as much as food sales (chiefly thanks to Sainsbury's Tu clothing range).
On the back of this success, Sainsbury's has launched a number of new initiatives. As well as the re-launch of the supermarket's premium 'Taste the Difference' range, the company has also introduced around 200 new or revamped Christmas lines.
To cope with the increased customer demand over the festive period, Sainsbury's has also announced that they will be creating up to 14,100 seasonal food jobs. This is just a small part of the bigger picture for Sainsbury's HR teams, as ambitious expansion plans mean that around 3,500 people will need to be recruited by spring 2011.
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