Branded versus Own Label
In your honest opinion, regardless of price, would you rather buy a branded product or an own label product?
I know from personal experience branded products are perceived to be the better product - but is this true?
What is it that makes us buy a product? Some people go for price. Some go for quality, whereas others will go for quantity or value for money. Is own label the way forward? The question that comes to mind is - will we have a choice in the future?
Certain brands conjure up images of luxury whereas others you will steer clear of. If you know that a particular brand is a "good" brand you are more willing to try their new product than the new product of an own label. You know the brand so therefore it must be the same as their other products, the packaging looks nice, the product is right in your eye line and you do not need to teeter on the edge of a shelf to reach it! The vibrant display makes you want it. "Wow look at those people (actors) having a great time eating this product". Why is it that these things are important to us? If those people are buying it then I should! How absolutely absurd. Usually branded products are far more expensive and everything tastes the same. Have we really turned into a "safe" culture that lacks a sense of adventure?
Own label are the products that most people buy out of necessity. Why is that? If you were to put two products next to each other that were still in the packaging how many people would choose the own label? However, if you then look at it in another way and look at the products out of the packaging, which product would look and taste better?
Do we buy certain brands because of our friends, families, people in the play ground? If so then are we all only ever going to eat the same things?
I know from personal experience branded products are perceived to be the better product - but is this true?
What is it that makes us buy a product? Some people go for price. Some go for quality, whereas others will go for quantity or value for money. Is own label the way forward? The question that comes to mind is - will we have a choice in the future?
Certain brands conjure up images of luxury whereas others you will steer clear of. If you know that a particular brand is a "good" brand you are more willing to try their new product than the new product of an own label. You know the brand so therefore it must be the same as their other products, the packaging looks nice, the product is right in your eye line and you do not need to teeter on the edge of a shelf to reach it! The vibrant display makes you want it. "Wow look at those people (actors) having a great time eating this product". Why is it that these things are important to us? If those people are buying it then I should! How absolutely absurd. Usually branded products are far more expensive and everything tastes the same. Have we really turned into a "safe" culture that lacks a sense of adventure?
Own label are the products that most people buy out of necessity. Why is that? If you were to put two products next to each other that were still in the packaging how many people would choose the own label? However, if you then look at it in another way and look at the products out of the packaging, which product would look and taste better?
Do we buy certain brands because of our friends, families, people in the play ground? If so then are we all only ever going to eat the same things?
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