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The latest innovation in the food packaging market is the reduced carbon footprint plastic bottle. This is yet another twist on the orginial plactic milk bottle, which I have to wonder if it actually solves the problem, or just delays a recurring one.

Nampak, leading packaging manufacturer, has introduced into new bottle that is made of around 15% less plastic than the previous plastic milk bottles.

This reduced plastic content means a reduced carbon footprint of around 12%. Now whilst a reduced carbon footprint is good in anyone's eyes, reducing by 12% surely will only mean that in a few years or so, it will need to be reduced again.

Sainsbury's have already made an attempt to promote eco-friendly milk packaging with their milk bags in partnership with the JUGIT system - this comes as part of their pledge to reduce their carbon footprint by 2015. One has to wonder, if this was as successful as Sainsbury's might have liked, why the other retailers haven't followed suit?

I don't know what I'm getting at, but at the end of the day, there is a tremendous amount of plastic that will still be wasted on milk bottles, as I'm sure not every household recycles.

Perhaps the only solution is to have milk on tap?!