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I'm going to be honest here. What? Delia Smith's Waitrose advert has been banned because it gave the impression that the 'all-in-one' Christmas cake package contained orange peel, when it didn't.

"This year my traditional Christmas cake recipe is going to be the easiest thing ever. I'm really excited by this, because all the preparation has been done for you."

I mean really, is that what the world has come to? Not only is the whole complain issue ridiculous - just buy an orange, or pop next door and ask for one… I'm sure someone somewhere has some orange peel you could borrow! But to make matters more ridiculous, a grand total of three people complained - apparently a just cause to ban the advert. But no, it gets worse than that. If I am correct, we're now in March. Christmas was nearly three months ago. Is there any sense whatsoever investing time, effort and resource in banning an advert that aired over two months ago?

The only slight bit of normality I can draw is that perhaps the Watchdog want to set an example, which I suppose in normal circumstances, would make sense. But what example are they setting here? Don't make out that your product comes with orange peel when it doesn't?

Now I suppose Waitrose should have addressed this one better. They should have put the orange peel in, or stated more clearly that you need to buy orange peel separately, but it's not as if they left out the flour, or anything that could be considered a 'vital' ingredient?

Maybe it's just me, but seems the world is going mad (well, more mad than it was already!)