Statistics from the UK's largest free to use discount and voucher code website have revealed that sales related to online supermarket shopping have outstripped electronic and gadget related online sales for the first time since internet retail was established.
It appears that we are turning to online supermarket sites to hunt for bargains on essential items such as bread and milk, as well as exclusive offers and discounts on home delivery.
4238 people from across the UK took part in the research which revealed that Tesco leads the way when it comes to the most popular online supermarket website with 44.2% of people saying they shopped at the retail giant leaving ASDA trailing with just 23.2% and Sainsbury's with only 11.7% of market share.
Apart from the obvious convenience and time saving factors, what other benefits can you derive from shopping online? Unless an item is out of stock, you'll get everything that was on your list AND you won't buy all of those extra things you hadn't planned on buying.
Do you do your grocery shopping online? Are you completely satisfied with the service you receive? We'd love to hear your experiences...



